Probable Niche

We've identified the niche as single malt.

single malt

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as single malt.

whisky, single, malt whisky, scotch whisky, scotch, malt, malt scotch, years, year old, distillery, whiskey, wines, whiskeys, spirits, old, news, whiskies, website, ultimate whisky, scotland's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 01:42 UTC on December 19, 2014. The source was comprised of 20392 characters, of which 17876 are code, leaving an organic character count of 2516. The total word count on the home page is 422. We filtered out 0 numbers, 130 common words, and 15 words shorter than three characters in length, leaving an impact word count of 230. The size of the lexicon (number of unique words) is only 143. We extracted fifteen top keywords, leaving 10.48% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
single malt912.16%
scotch whisky68.10%
malt scotch45.40%
whisky regions22.70%
personal information22.70%
zingy whisky 11.35%
wild heather 11.35%
whisky tour11.35%
whisky newsletter 11.35%
whisky making11.35%
whisky lovers11.35%
visitscotlands privacy 11.35%
visit scotland11.35%
view visitscotlands 11.35%
treacle toffee 11.35%
terms amp11.35%
sweepstake entry 11.35%
strong hint11.35%
spiritual home11.35%
spicy single 11.35%
speyside single11.35%
southern scotland11.35%
softer approach11.35%
smoky islay 11.35%
scottish whisky11.35%
scottish highlands11.35%
scotch whiskies11.35%
respective owners11.35%
region lend 11.35%
receive inspiring11.35%

Domain Name Keywords

We found 2 significant keywords appearing in the domain name
  1. mcclelland
  2. sweepstakes


Source Character Count 20392
Code Character Count 17876
Organic Character Count 2516
Filtered Numbers 0
Filtered Words (Common) 130
Filtered Words (Short) 15
Total Word Count 422
Impact Paragraph Count 401
Impact Word Count 230
Impact Lexicon Size 143


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